VELORÉ + Hygiène is a modern lifestyle brand created with no prior identity, making this project
a complete architectural execution of its visual presence. The scope spans everything from conceptualizing its microparticle care philosophy to the final production rollout of its active shampoo line.
The visual language was crafted to communicate dermatological precision tied to elevated personal care rituals. We developed a visual system inspired by the microparticles that purify the scalp and hair.
As a result, the logo icon acts as the initial particle that expands into the brand’s core pattern, seamlessly integrated across every touchpoint, from the packaging system to the full unboxing experience.
The brand typography balances refined elegance with functional clarity.
PF Marlet Display serves as the primary editorial typeface for headings, delivering an high-end aesthetic that establishes immediate trust.
It is paired with General Sans for body copy, a clean, contemporary grotesque sans-serif chosen for its exceptional legibility, precise structure, and modern utility.
Let’s connect to uncover your brand’s thrilling potential and assess our compatibility for your project. Take a moment to complete the form below, or you can reach out to us at hello@bousstudio.com
